Feb 28, 2017 | Home Seller Tips, Uncategorized
There are many traditional ways to sell your home, from the MLS listings to a sign in the front yard. However, the ease of the Internet and the utility of social media can make it easier than ever to find the right buyer. If you’re getting prepared to put your home on the market and are trying to determine a strategy, here are some ways you can use social media to improve your selling odds.
Tweet Out The Details
Twitter accounts may more frequently be linked with a person, but because of the short burst of information involved in a tweet, it’s actually a great way to market your home. Whether you want to shout out a particular detail that’s worthy of recognition or make a more general statement about what it offers to potential homebuyers, this can be a clever means of getting the attention of interested parties. It’s just important to make sure you don’t overdo it, so stick with a few tweets per day.
Create Your Own Website
Most homes will have a page on their real estate agent’s website, but having your own website for your home can be an easy means of drawing people in to its best features. While it doesn’t have to cost money or be too fancy to attract the right people, you’ll want to make sure that you have professional photos and pertinent information so the right buyers will be able to determine if it’s a good option for them.
Post On Facebook
According to Postling, up to 80% of real estate agents use Facebook to market their properties online, and this means that Facebook can be an ideal site for you to find an audience. It might seem surprising, but many people search for homes for sale on Facebook, so having a page set up that provides the right details and has some striking images may just snag you the homebuyer you’re looking for. It’s also a great way to leverage your group of friends and reach even more potential buyers.
It’s beneficial to utilize more traditional methods when it comes to selling your home, but there are plenty of ways that you can use social media to enhance your home’s profile and find unexpected leads. If you’re currently getting prepared to put your home on the market, contact your local real estate expert for more information.
Feb 17, 2017 | Home Seller Tips, Uncategorized
It’s often so exciting to think of buying a new home that homeowners forget about the sale, but there are a lot of details involved in putting a home on the market. Whether you’re just considering selling or are readying to put your home up, here are some things you might not know about the process.
Marketing Strategy Is Important
The days of putting a sign on the front yard and waiting for buyers are gone, so it’s important to have a strategy that will successfully highlight your house. Whether you decide to make a website, use social media or invest in a professional photographer, ensure you’re prepared to put your home out there.
The Right Price Is Everything
You have the ability to change your asking price at any time, but it’s best to hit the market with a price that is both reasonable and competitive. This will not only prevent your home from lingering on the market, it will make it more likely you’ll get the offer you’re looking for.
Fixing It Up Is Important
You might want to avoid minor fix-ups before selling your home, but maintenance issues can impact the offers you’ll receive. Instead of leaving these for the next homeowner, put time aside to do paint touch-ups, repair doors or insulate the windows so the small things don’t affect your offer.
Prepare To Pack
It’s great to receive an offer on your home, but packing up can be one of the most stressful aspects of moving. Instead of leaving this to the last minute, do some preliminary ‘spring cleaning’ to discard the stuff you won’t use and pack up the stuff you won’t soon need. This will make moving out a little smoother.
Be Ready For An Open House
It can be a pain to stage your home and leave on short notice to accommodate an interested homebuyer, but a good open house is one of your best bets for selling your home. This means your house should be clean and clutter free all the time so only a few last-minute fix-ups will be required.
There are a lot of things involved in selling your first home, but by completing the little fix ups and choosing the right price, you’ll be well on your way to an interested buyer. If you’re currently getting ready to put your home on the market, contact your real estate professional for more information.
Jan 24, 2017 | Home Seller Tips, Uncategorized
There are a lot of different factors that go into selling a home for the first time that can make it a stressful process, but there are a few things home sellers should avoid for a successful sale. If you’re going to be putting your home on the market in the near future and are hoping for quick success, here are some common mistakes you’ll want to be sure to bypass.
Pricing Your Home Too High
It’s entirely likely that there’s an amount you have in mind when it comes to selling your home, but it’s important that your asking price is in line with the market conditions and what’s being offered. Instead of winging it, check the local neighborhood listings and see what similar homes are selling for so yours won’t be left to linger on the market.
Forgetting The Small Repairs
After you’ve put your home up for sale and have arranged an open house, one of the first things people will notice is the small repairs; like paint chips or loose doorknobs; that haven’t yet been fixed. Instead of letting this negatively impact the offers you’ll receive, complete the little fix-ups before you schedule your open house so potential homebuyers are not turned off.
Missing On Marketing
There are so many avenues for selling a home these days that it can be hard to know which way to go. However, it’s best to consider all of your options and utilize social media to widen the audience you’ll attract. Keep in mind that if you’re investing in a website or brochures, it’s important to hire a good photographer to show your home in its best light.
Selling It On Your Own
Hitting the market on your own can be rife with a lot of questions, so as a first-time seller you may want to consider the services of a real estate agent. It’s just important to ensure that the person you choose is qualified and has experience in your community so they can steer you in the right direction and offer up helpful advice when it’s required.
Selling a home for the first time can be a stressful thing to take on, but by utilizing the right agent and having reasonable expectations, it may be off the market before you know it. If you’re getting ready to put your home up for sale, contact ma and I can introduce you to one of our real estate professional partners. David – 978-728-5104
Jan 10, 2017 | Home Seller Tips, Uncategorized
The springtime is known to be one of the best times to put your home up for sale. However, if you’re not necessarily planning on engaging a real estate agent, it’s important to be prepared for all of the hard work involved in putting your home up for sale. Whether you’re new to the market or you’ve never sold a home on your own before, here are some questions to ask yourself so you’re prepared for selling in the coming season.
Do You Know The Market?
The neighborhood you live in and the buying market you’re dealing with are important factors in how your home is going to sell, so you’ll need to know a little about both when determining your ideal price. By looking through the listings in the area and seeing what homes like yours have sold for, you may be able to give yourself a range for the offers you can expect.
How Will You Sell It?
One of the added benefits of social media is that you can use sites like Facebook and Twitter to announce your home sale and even highlight its best features. While this may make selling seem much easier, you’ll still need to make sure you have good photography that captures your home and a website where homebuyers can learn more details. Be aware that while these items may seem easy enough, it can take a lot of time to manage these details on your own.
Are You Prepared To Negotiate?
It’s a good feeling to get an offer on your home, but in all likelihood it will be less than what you’re expecting and this means engaging in the art of negotiation. According to the National Association of Realtors, those who sell their home generally get 10-20% less than those who utilize an agent, so it’s important to be comfortable negotiating before you dive in. If you’re confident in your acumen, you may want to go it alone, but if you have doubts, it can be a better financial decision to engage the help of an agent.
Before you decide to sell your home on your own, it’s worth appraising your skills to determine if it will be worth the time and effort you’ll have to put in. If you’ve come to the conclusion that you’d like to utilize an agent after all, contact one of our real estate professionals for more information.
Jan 3, 2017 | Home Seller Tips, Uncategorized
Whether you know a little bit about the market or you’ve sold a home before, you may be considering pricing your own home to avoid the assistance of a real estate agent. However, there are a number of benefits associated with consulting an agent when selling your home. Before making a final decision, consider the following tips.
They Know The Neighborhood
It’s great if you have familiarity with market prices, but knowing a neighborhood is key when it comes to determining price. The right agent will be able to help you arrive at a price that is good for your home and practical for the area you’re selling in.
Is The Market Hot?
The price may be right, but if the market has cooled off, you may have to make a compromise in order to sell it. Instead of trying to arrive at this on your own, an agent will be able to provide insights into the best strategy.
They’ve Sold In The Area
A local agent may have sold properties in your area recently and may be well aware of the price potential. With this added expertise, they can walk the line between your ideal price and what you can get.
Preparing A Plan B
An agent may agree to go with a higher selling pricing if you’re committed to it, but they will also help you make another plan if the price doesn’t work out. It’s disappointing to not get what you’re asking for, but it’s better to have a plan just in case.
Saving On Stress
It’s one thing to decide on the price of your home, but it’s quite another to deal with all the stress if it lingers on the market without an offer. If an agent assists you in determining your price, they’ll also be there to shoulder some of the stress.
When It Comes To Negotiating
The negotiation following a home offer is make-or-break for selling your home, so having an agent is a great benefit. While they won’t be able to make the decision for you, they can serve as a helpful guide in determining an appropriate counter offer.
Many homeowners want to embark on selling their home on their own, but a real estate agent can be very helpful in determining a purchase price and assisting with the negotiations. If you’re currently getting prepared to sell your home, contact one of our real estate professionals for more information.
