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The One Holiday Script That Gets More Replies Than Anything Else

The One Holiday Script That Gets More Replies Than Anything Else

The One Holiday Script That Gets More Replies Than Anything Else

Sometimes you just need one thing — one message — that cuts through the noise and gets people talking to you again.

This is the holiday script that agents and LOs keep saying works better than anything else in their pipeline.

And yes, you can copy/paste it.

The Script:

“Happy holidays! I’m wrapping up my year, and I always check in with the people I’ve genuinely enjoyed working with. Anything major happening in 2026 — real estate, financial goals, moving plans — that you want me to keep an eye out for?”

Here’s why this works:

  • It’s personal.
  • It’s conversational.
  • It’s not sales-driven.
  • It puts the client in control.
  • It triggers real conversations about next-year plans.

And the replies you get?
They’re usually longer, honest, and actionable.

Bonus Tip: Send It as a Voice Text

Your voice feels more real than typed words.

Clients respond at a higher rate because it sounds like a human — not a blast message.

Then Follow Up With a Micro-Offer

Once they reply, send:

“If you ever want a quick market check for your town or a numbers breakdown, just tap me. I’m happy to help.”

It positions you as a resource without pressure.

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

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A lot of agents and loan officers quietly panic when December hits.

The holiday season is one of the best moments of the year to build momentum while everyone else is taking their foot off the gas.

Here’s exactly how to turn December into a pipeline builder — without burning yourself out.

Offer a Year-End Home Value + Mortgage Checkup

Clients love this because it feels like a real service, not a pitch.
Pair up if you’re a lender or agent — you can do it together.

Frame it like this:

“Before tax season hits, I’m doing quick year-end home value and mortgage checkups. Want me to run one for you?”

You’ll get replies. People want clarity going into January.

Use One Holiday-Themed Post That Actually Works

Skip the generic “Happy Holidays” graphic.
Instead, use a post like this:

“If Santa dropped a new home under your tree for 2026, what town would it be in — and why?”

This drives engagement, and engagement drives the algorithm.

More visibility = more leads.

Run a ‘Plan Ahead’ List for January Sellers

A lot of sellers are secretly planning a January or February move.
Give them a blueprint before they even ask.

Create a simple checklist and send it out:

“If you’re thinking about selling in early 2026, here’s exactly what you can prep in December so you’re first out of the gate.”

They will save it.

Some will reply immediately.

THIS ONE IS FOR YOU!

Download this checklist and send to your clients!

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

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3 Quick Wins You Can Use This Week to Get More Referrals (Without Spending a Dime)

3 Quick Wins You Can Use This Week to Get More Referrals (Without Spending a Dime)

3 Quick Wins You Can Use This Week to Get More Referrals

(Without Spending a Dime)

If there’s one thing we hear often from agents and loan officers, it’s this: “I would like more warm referrals — not cold leads that waste my time.”

Here are three easy wins you can put into play immediately. These aren’t theory. They work because they make people think of you first, without you chasing anyone.

1. Send a “5-Minute Holiday Check-In” to Past Clients

Don’t overthink it. Keep it simple:

“Hey, just wanted to check in before the holidays. Anything going on with your home or your plans for 2026 that you want to bounce off me?”

This message hits the sweet spot — it’s warm, personal, and not salesy.
Every year, people start thinking about tax implications, life changes, refinancing, upsizing, downsizing, and renovation goals right around the holidays.

You’re giving them permission to talk to you again.

2. Share One Useful Local Market Snapshot (No Fear Tactics)

Clients don’t want national stats. They want to know what’s happening within 20 miles of their front door.

You can send something like:

“Quick update: Inventory is shifting in our area, and buyers/sellers are getting opportunities we didn’t have six months ago. Want me to send you the 60-second version for your neighborhood?”

This positions you as the guide — not the alarm bell.

3. Ask Local Professionals for a “Holiday Bump” Exchange

Reach out to:

  • insurance reps
  • accountants
  • estate attorneys
  • contractors
  • property managers

Say:

“Holiday rush is starting. Want to exchange a couple warm intros for clients who could use each other’s services before the end of the year?”

You’d be surprised how many pros love this, because they’re also trying to finish the year strong.

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

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Buyers Beware: How New Federal Monitoring Rules Affect Your Mortgage, Deposits, and Closing Docs

Buyers Beware: How New Federal Monitoring Rules Affect Your Mortgage, Deposits, and Closing Docs

Buyers Beware:

How New Federal Monitoring Rules Affect Your Mortgage, Deposits, and Closing Docs

If you’re planning to buy a home in the next year, you need to see the bigger picture. It’s not just about finding the right property and securing a mortgage anymore. Regulatory forces are tightening—and your transaction may face unexpected documentation, delays or compliance reviews.

What’s changing for buyers

The Financial Crimes Enforcement Network (FinCEN) has expanded its oversight of residential real-estate transfers and is zeroing in on non-financed sales to legal entities and trusts.

While the final rule is postponed until March 1, 2026, transactions this winter and spring often already incorporate pre-compliance checks—and the existing Geographic Targeting Orders (GTOs) remain active across many states.

That means every buyer should prepare—not just sellers.

What buyers should watch

  • Are you buying via an entity (LLC, corporation, trust) rather than as an individual? If yes: higher risk of reporting and additional scrutiny.
  • Are you making large deposits, paying all-cash or avoiding a traditional bank mortgage? The “non-financed” transfers are central to the rule.
  • Your closing attorney/title company may ask for beneficial-ownership info (names, DOBs, addresses) of all owners with 25%+ interest or “substantial control.”
  • Even if you’re financing with a mortgage, if your lender is non-bank or the financing is non-traditional you may still fall under “non-financed” domain.

Practical steps for buyers

  • Before you make an offer: ask your agent if the transaction involves an entity, trust, or all-cash deal that might trigger the new rule.
  • If you are using an entity or trust: gather beneficial-ownership data early (names, addresses, tax IDs, control interests) so your closing pro isn’t scrambling.
  • If you’re using cash or private lending: understand the financing source may cause different closing workflow and timing.
  • Coordinate closely with your title/escrow/closing attorney: they may become the “reporting person” responsible for FinCEN compliance.
  • Allow extra time. Because transactions triggering the rule may require additional documentation or review, buyers should budget for possible delay—and possibly higher closing costs or escrow hold-backs.

Bottom line for buyers

If you’re buying in the next 6–12 months, don’t assume the past closing checklist covers you. Ask bigger questions, gather more data, and pick closing professionals who are up to speed on the rule. Being proactive now gives you control over timing and cost—and avoids being reactive when the rule lands.

Looking Ahead

Staying Ready in an Uncertain Market

Whether you’re buying, selling, or refinancing, an experienced attorney helps safeguard your transaction. From rate-lock coordination to closing documentation, The Law Office of David R. Rocheford, Jr., P.C. ensures your real estate deal stays on track — no matter what direction the market moves next.

family looking at a house with a for sale sign in the window

SOURCES

  1. Fact sheet from FinCEN on the rule overview. https://www.fincen.gov/system/files/shared/RREFactSheet.pdf?utm_source=chatgpt.com
  2. Delay of effective date until March 1, 2026. https://www.hklaw.com/en/insights/publications/2025/10/fincen-delays-residential-real-estate-transfer-reporting-rule?utm_source=chatgpt.com
  3. Title/closing professional obligations. https://www.buchalter.com/insights/new-fincen-rule-on-transparency-reporting-in-residential-real-estate-closings/?utm_source=chatgpt.com

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

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Is Your Transaction a Red Flag? What Triggers Extra Federal Scrutiny in 2025 Real Estate

Is Your Transaction a Red Flag? What Triggers Extra Federal Scrutiny in 2025 Real Estate

Is Your Transaction a Red Flag?

What Triggers Extra Federal Scrutiny in 2025 Real Estate

In the changing world of real-estate compliance, you don’t have to do anything intentionally wrong to trigger extra federal scrutiny. Many everyday transaction features are becoming “red flags” in the eyes of the Financial Crimes Enforcement Network (FinCEN) and closing professionals adapting to the new rule. If you’re involved in a sale or purchase, one or more of these triggers may apply—and if ignored, you risk delay, cost, or worse.

Common red-flags to watch

Entity or trust as buyer

If the buyer is an LLC, corporation, partnership or trust instead of an individual, the transfer may be reportable. The rule zeroes in on “transferee entity or trust” status.

Non-financed (all-cash or private financing) deal

If there’s no traditional bank mortgage subject to AML/SAR rules, the transaction qualifies as non-financed—one of the key criteria.

Vacant land or mixed-use residential property

The rule covers residential real property broadly: single-family homes, townhouses, condos, co-ops, and vacant land intended for residential use.

Seller or buyer using shell or layered ownership structures

If the chain of ownership is opaque, or if beneficial owners hold through multiple entities/trusts, that complexity itself is a risk.

Large deposits, private loans, off-book financing

Transactions where funds deposit sources are non-traditional, or where private lenders are used instead of banks with AML programs, attract attention

Jurisdictions under existing GTOs

Some metros already have heightened scrutiny under GTOs (Geographic Targeting Orders) requiring buyer identity disclosures for high risk purchases.

Why these trigger-features matter

Each red-flag correlates with a higher risk of illicit finance entering the market via real-estate. FinCEN estimates that non-financed transfers to legal entities/trusts are “higher risk for money laundering” because they avoid traditional lender oversight.

Because of this, transactions featuring one or more of the triggers above often require additional documentation, verification of beneficial owners (names, DOB, addresses, SSNs or TINs) and may even prompt reporting to federal authorities.

What you should do if your transaction has red-flags

  • Disclose early. If any of the features above apply, inform your closing team and plan for extra time and documentation.
  • Gather full ownership info. Make sure you know exactly who owns or controls every entity/trust involved, and that their details are documented.
  • Check financing structure. If you’re bypassing a typical mortgage, understand how the funds are sourced, and have proof ready.
  • Choose knowledgeable professionals. Title companies, attorneys and escrow agents with compliance awareness can guide you through the process more smoothly.
  • Monitor closings in high-scrutiny areas. If you’re in a metro under a GTO (e.g., certain CA, TX, FL counties), expect closer attention.

Key takeaway

A “quiet” sale or purchase may not feel complicated—but if it has any of the trigger-features above, it could become one of the most complicated closings you face. By spotting red-flags early and aligning with experienced professionals, you can keep your deal on track and avoid surprise compliance holds.

Looking Ahead

Staying Ready in an Uncertain Market

Whether you’re buying, selling, or refinancing, an experienced attorney helps safeguard your transaction. From rate-lock coordination to closing documentation, The Law Office of David R. Rocheford, Jr., P.C. ensures your real estate deal stays on track — no matter what direction the market moves next.

homes with for sale sign listed in front

SOURCES

  1. FinCEN fact sheet on rule and red-flag criteria. https://www.fincen.gov/system/files/shared/RREFactSheet.pdf
  2. Title/escrow guidance on non-financed transfers. https://www.oldrepublictitle.com/title-agents/fincen-reporting
  3. Article on how closing professionals must spot beneficial owners. https://www.buchalter.com/insights/new-fincen-rule-on-transparency-reporting-in-residential-real-estate-closings
  4. GTO renewal details highlighting jurisdictions of focus. https://www.fincen.gov/news/news-releases/fincen-renews-residential-real-estate-geographic-targeting-orders-0

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

Recent News

The One Holiday Script That Gets More Replies Than Anything Else

The One Holiday Script That Gets More Replies Than Anything Else

Sometimes you just need one thing — one message — that cuts through the noise and gets people talking to you again. This is the holiday script that agents and LOs keep saying works better than anything else in their pipeline. And yes, you can copy/paste it.The...

How to Turn the Holiday Slowdown Into a Lead-Generation Machine

How to Turn the Holiday Slowdown Into a Lead-Generation Machine

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