How to Turn the Holiday Slowdown Into a Lead-Generation Machine
A lot of agents and loan officers quietly panic when December hits.
The holiday season is one of the best moments of the year to build momentum while everyone else is taking their foot off the gas.
Here’s exactly how to turn December into a pipeline builder — without burning yourself out.
Offer a Year-End Home Value + Mortgage Checkup
Clients love this because it feels like a real service, not a pitch.
Pair up if you’re a lender or agent — you can do it together.
Frame it like this:
“Before tax season hits, I’m doing quick year-end home value and mortgage checkups. Want me to run one for you?”
You’ll get replies. People want clarity going into January.
Use One Holiday-Themed Post That Actually Works
Skip the generic “Happy Holidays” graphic.
Instead, use a post like this:
“If Santa dropped a new home under your tree for 2026, what town would it be in — and why?”
This drives engagement, and engagement drives the algorithm.
More visibility = more leads.
Run a ‘Plan Ahead’ List for January Sellers
A lot of sellers are secretly planning a January or February move.
Give them a blueprint before they even ask.
Create a simple checklist and send it out:
“If you’re thinking about selling in early 2026, here’s exactly what you can prep in December so you’re first out of the gate.”
They will save it.
Some will reply immediately.
THIS ONE IS FOR YOU!
Download this checklist and send to your clients!
Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire
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