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Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

Key strategies for attracting Gen Z and millennial buyers in today’s market

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage lenders in Massachusetts and New Hampshire, this isn’t just theory — it’s survival. In this playbook, we’ll break down the strategies that resonate with today’s buyers and help you capture tomorrow’s market.

Why This Matters

The share of first-time buyers is shrinking overall, and the median age of a first-time buyer has risen to 38. Gen Z, though small in numbers (just 3% of all buyers), is punching above its weight by embracing FHA loans, family assistance, and affordable markets. Millennials, meanwhile, are stalling under the weight of rising home prices and stagnant incomes.

For lenders, the question isn’t if you should adapt to these buyers — it’s how quickly you can.

Offer FHA and Low Down Payment Options

Younger buyers are strapped with student loans and high living costs, making traditional 20% down payments unrealistic. FHA and other low down payment products have become lifelines. Highlight these programs in your outreach, and make sure your application process clearly explains requirements, insurance costs, and benefits.

Playbook Tip: Don’t just advertise “low down payment loans.” Provide easy-to-digest comparisons that show real monthly savings.

Embrace Digital-First Lending

Gen Z has grown up with apps, mobile banking, and online shopping. They expect the same ease when applying for a mortgage. That means:

  • Online application portals that track progress in real time
  • Virtual closings and e-signatures
  • Mobile-friendly communication (texts > voicemails)

Playbook Tip: Invest in user experience. A clunky or outdated digital system is the fastest way to lose a young buyer’s trust.

Expand Credit Access with VantageScore 4.0

Traditional FICO models miss many younger buyers who have limited credit histories. The adoption of VantageScore 4.0 by Fannie and Freddie now allows rental, utility, and telecom payments to count toward creditworthiness.

Playbook Tip: Educate buyers on how their rent payments or phone bills can help build eligibility. Position your firm as the one that “opens doors” others might close.

Focus on Affordable Regions

Gen Z and millennials are avoiding expensive coastal metros and targeting affordable hubs. While Boston remains out of reach for many, smaller Massachusetts and New Hampshire markets — from Worcester to Nashua — are becoming hotspots.

Playbook Tip: Tailor marketing to highlight affordable entry points in your lending region. Show young buyers where their money stretches further.

Educate, Don’t Intimidate

Younger buyers are financially cautious. They want transparency, not jargon. Offering educational content — from down payment savings tips to debt reduction strategies — helps position lenders as trusted partners rather than gatekeepers.

Playbook Tip: Host webinars, create short guides, or even offer 1:1 consultations specifically for first-time buyers.

The Lender Recommendations at a Glance

Here’s your quick reference guide to reaching tomorrow’s homeowners:

  • Emphasize low down payment / FHA products
  • Highlight digital ease with online applications and virtual closings
  • Promote new credit scoring models (VantageScore 4.0, rent/utility history)
  • Segment geographically toward affordable regions
  • Provide educational resources to build trust and financial readiness

Final Word

The next generation of homebuyers is smaller, more cautious, and more demanding of digital convenience — but they’re also motivated. By rethinking your lending approach now, you can not only capture Gen Z and millennial buyers but also build loyalty that carries into their next purchase.

At The Law Office of David R. Rocheford, Jr., P.C., we partner with buyers and lenders across Massachusetts and New Hampshire to ensure every closing is smooth, compliant, and future-ready.

Let’s talk about how we can support your lending process and protect your transactions — schedule a consultation today

Lender Playbook How to Reach the New Generation of Homebuyers

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“I would highly recommend David as a closing attorney. I have known David and have been using his office for many years. David’s professionalism when dealing with me, my closing department and most especially my clients has been always exemplary.”
DAVID BREMER

SENIOR LOAN OFFICER, SHAMROCK FINANCIAL SERVICES

“The Law Office of Attorney David R. Rocheford, Jr. is by far the most exceptional real estate law office that I have had the pleasure of working with. The professionalism is by far second to none.”
JACQUI KEOGH

SENIOR LOAN OFFICER, SALEM FIVE MORTGAGE SERVICES

“Attorney David Rocheford has provided settlement and title services for me and Greenpark Mortgage several years. He has assisted all of my clients, including my family and friends with mortgage closings. Always providing excellent service. Reliable and trustworthy!”
SANDRA MALDONADO

Recent News

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

They may represent just 3% of all buyers, but Gen Z is determined to change the game. Armed with FHA loans, side hustles, and family support, these resourceful buyers are targeting affordable regions — not Boston, but places like Grand Rapids and Salt Lake City. In...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

How affordability challenges and shifting demographics are reshaping homeownership

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time buyers make up only 24% of the market. This generational shift isn’t just a national trend — it’s reshaping local markets, too. Let’s explore why fewer young buyers are entering the game and what it means for buyers, sellers, and lenders alike.

The Shrinking First-Time Buyer Pool

In 2010, first-time buyers represented half the housing market. By 2024, that number dropped to less than a quarter. It’s not because younger generations don’t want to buy — surveys show they do — but the financial barriers are higher than ever.

For Massachusetts and New Hampshire buyers, the challenge is particularly acute. Both states rank among the nation’s most expensive housing markets, with limited inventory and bidding wars still common in desirable areas. That leaves many would-be buyers sidelined, even when mortgage rates dip slightly.

Why It’s Harder Than Ever

Income vs. Home Prices

The income needed to buy a median-priced home has soared to over $126,000 a year, nearly 60% higher than in 2021. Meanwhile, household incomes in the region have barely budged. That mismatch has locked many younger buyers out of the market.

Rising Debt Loads

Millennials and Gen Z carry heavy financial baggage, from student loans to credit card balances. With Gen Z’s average personal debt topping $94,000, saving for a down payment feels more like a marathon than a sprint.

Limited Starter Homes

Entry-level homes — once the natural first step into ownership — are scarce. Many builders in New England focus on higher-margin luxury units, while affordable starter homes are either aging or quickly snapped up.

Demographic Shifts

Younger generations are delaying marriage, children, and long-term settling, which historically drove first-home purchases. Add in higher rent burdens and inflation, and the dream of ownership is being pushed later into life.

What This Means for Sellers

If you’re selling in Massachusetts or New Hampshire, this trend could mean fewer young families competing for your property. That may soften demand in some price brackets, especially for entry-level homes. On the flip side, it also means that when younger buyers do show up, they’re highly motivated — and often well-prepared with family support, FHA financing, or cash gifts.

What This Means for Lenders

Lenders can’t assume yesterday’s products will work for today’s market. Winning over first-time buyers requires:

  • FHA and low down payment options to lower the entry barrier
  • Alternative credit scoring (including rental and utility history) to qualify more applicants
  • Digital-first lending to meet younger buyers where they are
  • Educational resources to guide cautious, debt-burdened buyers through the process

The lenders who succeed won’t just hand out mortgages — they’ll provide tools, trust, and guidance.

What This Means for Buyers

If you’re a first-time buyer in MA or NH, you’re not alone in feeling like the deck is stacked against you. But there are pathways forward:

  • Explore FHA or MassHousing programs that reduce down payment hurdles
  • Work with a closing attorney early to understand costs and risks
  • Consider expanding your search beyond major metros into more affordable towns or suburbs

Final Word

The shrinking pool of first-time buyers isn’t just a statistic — it’s a reality that shapes how homes are bought, sold, and financed in Massachusetts and New Hampshire. For buyers, it means persistence and planning. For sellers, it means understanding who your likely buyers really are. And for lenders, it means rethinking old playbooks to stay relevant.

At The Law Office of David R. Rocheford, Jr., P.C., we help buyers, sellers, and lenders adapt to today’s challenges and keep closings on track.

Ready to navigate the new landscape? Contact us today

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“I would highly recommend David as a closing attorney. I have known David and have been using his office for many years. David’s professionalism when dealing with me, my closing department and most especially my clients has been always exemplary.”
DAVID BREMER

SENIOR LOAN OFFICER, SHAMROCK FINANCIAL SERVICES

“The Law Office of Attorney David R. Rocheford, Jr. is by far the most exceptional real estate law office that I have had the pleasure of working with. The professionalism is by far second to none.”
JACQUI KEOGH

SENIOR LOAN OFFICER, SALEM FIVE MORTGAGE SERVICES

“Attorney David Rocheford has provided settlement and title services for me and Greenpark Mortgage several years. He has assisted all of my clients, including my family and friends with mortgage closings. Always providing excellent service. Reliable and trustworthy!”
SANDRA MALDONADO

Recent News

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

They may represent just 3% of all buyers, but Gen Z is determined to change the game. Armed with FHA loans, side hustles, and family support, these resourceful buyers are targeting affordable regions — not Boston, but places like Grand Rapids and Salt Lake City. In...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...

Should You Hire Your Lender’s Closing Attorney in MA & NH?

Should You Hire Your Lender’s Closing Attorney in MA & NH?

Should You Hire Your Lender’s Closing Attorney in MA & NH?

When you’re buying a home, there’s no shortage of decisions to make—fixed or adjustable rate? Move-in ready or fixer-upper? But here’s one question you might not have considered: Should you use the attorney your lender recommends for your closing?

In Massachusetts and New Hampshire, the answer isn’t as straightforward as you might think. Let’s break it down so you can make the choice that’s right for you.

Who Does the Lender’s Attorney Represent?

In many cases, the attorney your lender suggests is hired to prepare the loan documents and ensure the lender’s interests are protected. That’s right: their job is to watch out for the bank—not you.

While they may seem helpful and experienced, their primary duty is making sure the lender gets paid and the mortgage is legally enforceable.

Why You Need Independent Counsel

As the buyer, you’re making a huge investment. Wouldn’t you want someone looking out for your interests? Here’s what an independent closing attorney like The Law Office of David R. Rocheford, Jr., P.C. brings to the table:

  • Protecting Your Rights: We review contracts, disclosures, and settlement statements for errors or unfavorable terms that could cost you later.
  • Preventing Surprises: From title issues to zoning concerns, we catch potential problems before they derail your closing.
  • Explaining the Fine Print: We translate legal jargon into plain English so you know exactly what you’re signing.
  • Advocating for You: If disputes arise, we’re in your corner—not the lender’s.

What the Law Says in MA and NH

  • In Massachusetts, buyers are required to have their own attorney for certain aspects of the closing process.
  • In New Hampshire, it’s not legally required, but strongly recommended—especially for first-time buyers or complex transactions.

Your Advocate at the Closing Table

At The Law Office of David R. Rocheford, Jr., P.C., we help buyers throughout Massachusetts and Southern New Hampshire close with confidence. Whether you’re buying your first home or your forever home, our team ensures your interests come first—every step of the way.

Have questions about hiring your own closing attorney? Call us today and let’s talk.

Should You Hire Your Lender’s Closing Attorney in MA & NH?

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“I would highly recommend David as a closing attorney. I have known David and have been using his office for many years. David’s professionalism when dealing with me, my closing department and most especially my clients has been always exemplary.”
DAVID BREMER

SENIOR LOAN OFFICER, SHAMROCK FINANCIAL SERVICES

“The Law Office of Attorney David R. Rocheford, Jr. is by far the most exceptional real estate law office that I have had the pleasure of working with. The professionalism is by far second to none.”
JACQUI KEOGH

SENIOR LOAN OFFICER, SALEM FIVE MORTGAGE SERVICES

“Attorney David Rocheford has provided settlement and title services for me and Greenpark Mortgage several years. He has assisted all of my clients, including my family and friends with mortgage closings. Always providing excellent service. Reliable and trustworthy!”
SANDRA MALDONADO

Recent News

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

They may represent just 3% of all buyers, but Gen Z is determined to change the game. Armed with FHA loans, side hustles, and family support, these resourceful buyers are targeting affordable regions — not Boston, but places like Grand Rapids and Salt Lake City. In...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...

Federal Eyes on Real Estate: A 4-Part Insider’s Guide for Buyers and Sellers

Federal Eyes on Real Estate: A 4-Part Insider’s Guide for Buyers and Sellers

Federal Eyes on Real Estate:

A 4-Part Insider’s Guide for Buyers and Sellers

We are pulling back the curtain on how — and why — federal agencies like FinCEN, the FBI, Homeland Security, IRS-Criminal Investigations (IRS-CI), and CFIUS monitor real estate transactions in the U.S.

Whether you’re buying with cash, investing from abroad, transferring property to a family member, or just trying to close without a headache, you’ll want to know what can trigger federal scrutiny — and how to stay off the radar.

From flagged wire transfers and shell companies to gift-of-equity sales and land near military zones, this isn’t your average title-and-keys situation.

It’s real estate with a side of national security, tax enforcement, and financial crime prevention.

4-Part Series

PART 1

Is Big Brother Watching Your Home Sale?

fbi office

What Buyers and Sellers Should Know About Federal Oversight

You’re Not Paranoid — They Might Actually Be Watching
What you didn’t know on how federal agencies keep tabs on select real estate transactions.

PART 2

Your Closing Packet Could Be a Federal File

homeland security paperwork

How Your Paper Trail Might Raise Red Flags — And What You Can Do About It

What the FBI, IRS, and Homeland Security
Could See in Your Closing Docs
We’re unpacking what agencies might spot inside your deal’s fine print.

PART 3

Caught in the Crosshairs? What Triggers Federal Interest in Your Home Sale

cross hairs

The Top Red Flags That Could Invite a Closer Look from Washington

Cash, LLCs, or Land Near a Base? You Might Just Be a Target
The warning signs that put your deal on the government’s radar — and how to stay clear.

PART 4

Follow the Money: How the IRS Tracks Financial Crimes Through Real Estate

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From Unreported Income to Shell Game Schemes
— What IRS-CI Is Looking For

Your Closing Could Be an Audit Trigger — Here’s How the IRS Sees It
Explore the patterns, documents, and loopholes that turn ordinary deals into criminal cases.

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“As a realtor, the Rocheford team went above and beyond to make sure my client was not only protected from a legal standpoint but also operated in a timely manner to execute the sale of my client’s dream home.

Thank you for the great experience for myself and my client! Looking forward to our next deal together!”

Viktor Ryan

Realtor®

“I don’t usually use attorneys that often. But if an attorney is needed, I couldn’t recommend this law office enough. I always pride myself on responding quickly to emails and calls, but I was in awe of how fast paralegal Robert Heckman would respond to us. We sold our house a couple months ago and then did a two-part land swap with neighbors and my folks, and both transactions were seamless, including coming in to sign paperwork.

In short, if you need a law office that is responsive and attentive to detail, definitely consider them!”

John P.

Leominster, MA

“Excellent, conscientious and professional.

The communication throughout our Real Estate transaction was better than expected. We thought the fee to be very reasonable considering the work accomplished on our behalf. The law office handled the entire closing without us having to be in attendance….as we requested. I have had experience with very competent lawyers and law firms as the result of my previous profession. I would place this law office right up there among the best in their real estate field of expertise and surprisingly at very reasonable and affordable rates/fees.”

Tom M.

Buzzards Bay, MA

Recent News

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

They may represent just 3% of all buyers, but Gen Z is determined to change the game. Armed with FHA loans, side hustles, and family support, these resourceful buyers are targeting affordable regions — not Boston, but places like Grand Rapids and Salt Lake City. In...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...

Caught in the Crosshairs? What Triggers Federal Interest in Your Home Sale

Caught in the Crosshairs? What Triggers Federal Interest in Your Home Sale

Caught in the Crosshairs?

What Triggers Federal Interest in Your Home Sale

The Top Red Flags That Could Invite a Closer Look from Washington

Cash, LLCs, or Land Near a Base? You Might Just Be a Target

In today’s security-conscious environment, real estate deals aren’t just between buyers and sellers — they’re being watched, analyzed, and sometimes flagged by federal agencies. And while the average home transaction flies under the radar, certain combinations of factors can put your deal squarely in the government’s crosshairs.

This post outlines the most common red flags that trigger federal interest — not because you’ve done something wrong, but because your transaction fits a high-risk profile.

All-Cash Purchases Over Federal Thresholds

All-cash deals aren’t inherently suspicious — but they circumvent the checks that come with traditional financing. That’s why they’re monitored more closely, especially in certain cities.

Triggers Scrutiny When:

  • Purchase occurs in a FinCEN Geographic Targeting Order (GTO) region (like Boston, Miami, NYC, etc.)
  • Buyer uses an entity (LLC, trust, partnership) rather than a personal name
  • No mortgage or lender involvement, making the source of funds opaque

Check if your city is on FinCEN’s GTO watchlist

Foreign Buyers Purchasing Near Sensitive Locations

If you’re selling land or property near a military base, seaport, or energy facility, and your buyer is a foreign national or foreign-controlled company, your deal may come under review.

Triggers Scrutiny When:

  • Buyer is from a geopolitically sensitive country (e.g., China, Russia, Iran)
  • Property is within 100 miles of a designated sensitive site
  • Transaction lacks full ownership transparency

Learn how CFIUS flags foreign real estate transactions

Use of Shell Companies or Anonymous Trusts

The U.S. government is increasingly focused on beneficial ownership transparency — knowing who is actually behind the deal.

Triggers Scrutiny When:

  • The entity used is registered in a secrecy jurisdiction (Delaware, Cayman Islands, etc.)
  • There is no clear beneficial owner disclosed at closing
  • Documents reference multiple layers of ownership

See how the Corporate Transparency Act impacts real estate deals

Unusual Transaction Patterns or Repeated Flipping

Agencies like the IRS and FBI monitor the real estate market for signs of fraudulent investment behavior or tax evasion schemes.

Triggers Scrutiny When:

  • Property is bought and resold quickly at an inflated price
  • There’s a series of transactions between related parties
  • Funds move between multiple accounts or buyers during closing

FBI tips on recognizing property flipping fraud

Wire Transfers from High-Risk Countries or Banks

Closings often involve multiple wire transfers — but not all financial institutions are treated equally. Some are flagged for lax compliance standards or sanctions risks.

Triggers Scrutiny When:

  • Funds are transferred from offshore accounts with unclear sourcing
  • Transfers pass through non-U.S. banks flagged by the Treasury Department
  • The transfer amount and origin don’t match the buyer’s stated income or citizenship

Check OFAC’s sanctions lists (used by Homeland Security and Treasury)

How to Avoid Red Flags — Without Wrecking Your Deal

You don’t need to avoid cash, trusts, or foreign buyers altogether — but you do need to approach them with transparency and legal oversight.

Here’s how to protect your closing:

  • Use a qualified closing attorney who knows what will raise compliance concerns
  • Disclose beneficial ownership if you’re buying through a business or trust
  • Avoid unusual structuring (like passing ownership through a friend or nominee)
  • Keep clean documentation for funds, identity, and intent

Smart Deals Don’t Get Flagged — They Get Cleared

At The Law Office of David R. Rocheford, Jr., P.C., we know how to structure your closing so that it passes every test — legal, financial, and federal. Whether you’re selling to a foreign buyer or buying with cash, we keep your transaction clean and compliant.

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Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“I would highly recommend David as a closing attorney. I have known David and have been using his office for many years. David’s professionalism when dealing with me, my closing department and most especially my clients has been always exemplary.”
DAVID BREMER

SENIOR LOAN OFFICER, SHAMROCK FINANCIAL SERVICES

“The Law Office of Attorney David R. Rocheford, Jr. is by far the most exceptional real estate law office that I have had the pleasure of working with. The professionalism is by far second to none.”
JACQUI KEOGH

SENIOR LOAN OFFICER, SALEM FIVE MORTGAGE SERVICES

“Attorney David Rocheford has provided settlement and title services for me and Greenpark Mortgage several years. He has assisted all of my clients, including my family and friends with mortgage closings. Always providing excellent service. Reliable and trustworthy!”
SANDRA MALDONADO

Recent News

Lender Playbook: How to Reach the New Generation of Homebuyers

Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

They may represent just 3% of all buyers, but Gen Z is determined to change the game. Armed with FHA loans, side hustles, and family support, these resourceful buyers are targeting affordable regions — not Boston, but places like Grand Rapids and Salt Lake City. In...

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...

New Hampshire’s 2025 Housing Market: A Seller’s Perspective

New Hampshire’s 2025 Housing Market: A Seller’s Perspective

New Hampshire's 2025 Housing Market: A Seller's Perspective

Sellers, take note: the 2025 New Hampshire housing market is leaning in your favor. Here’s how to make the most of it.

If you’re selling a home in New Hampshire, congratulations—you’re in the driver’s seat. The 2025 market has seen home values climb past $500,000 in many areas, with inventory tighter than a parking spot in downtown Portsmouth. According to recent reports from Zillow and Norada Real Estate Investments, limited housing stock and sustained buyer interest are giving sellers the upper hand (source).

That said, a hot market doesn’t mean an easy sale. Pricing still matters. Overestimating value can slow buyer interest and delay closings. Work with a trusted Realtor® and closing attorney to streamline the deal—and make sure your paperwork and title work are ready to go. Nothing cools momentum like an unexpected lien or missing payoff statement.

With strong demand and smart preparation, sellers can maximize value and minimize hassle in today’s competitive New Hampshire market.

Works Cited

“Housing Market Trends to Watch in 2025.” Roche Realty Group, https://rocherealty.com/housing-market-trends-to-watch-in-2025/. Accessed 19 May 2025.

“New Hampshire Real Estate Market: What to Expect in 2025?” Houzeo, https://www.houzeo.com/blog/new-hampshire-real-estate-market/. Accessed 19 May 2025.Houzeo

“New Hampshire Housing Market: 2025 Home Prices & Trends.” Zillow, https://www.zillow.com/home-values/39/nh/. Accessed 19 May 2025.Zillow+1Zillow+1

“New Hampshire Housing Market Prices and Forecast 2025–2026.” Norada Real Estate Investments, https://www.noradarealestate.com/blog/new-hampshire-housing-market/. Accessed 19 May 2025.Norada Real Estate+1Norada Real Estate+1

“Residential Real Estate Trends for 2025.” NH Business Review, https://www.nhbr.com/residential-real-estate-trends-for-2025/. Accessed 19 May 2025.NH Business Review

“New Hampshire Real Estate Trends: Market Is Hot for 2025.” WMUR, https://www.wmur.com/article/new-hampshire-real-estate-housing-market-2025/63175977. Accessed 19 May 2025.WMUR

“New Hampshire Ranks #5 in the Hottest Real Estate Markets of 2025.” Laconia Daily Sun, https://www.laconiadailysun.com/news/state/new-hampshire-ranks-9-in-the-hottest-real-estate-markets-of-2024/article_0e219b6e-df07-513b-822e-c584d2f9003c.html. Accessed 19 May 2025.The Laconia Daily Sun

“New Hampshire Housing Market Forecast for Late 2024 and 2025.” Verani Realty, https://lisetremblay.verani.com/blog/760/New%2BHampshire%2BHousing%2BMarket%2BForecast%2BFor%2BLate%2B2024%2BAnd%2B2025. Accessed 19 May 2025.lisetremblay.verani.com

“Listings Continue to Trend Downward in New Hampshire Housing Market.” NH Business Review, https://www.nhbr.com/listings-continue-to-trend-downward-in-new-hampshire-housing-market/. Accessed 19 May 2025.NH Business Review+1NH Business Review+1

“Expert Forecasts for the 2025 Housing Market.” NH Realty Gals, https://www.nhrealtygals.com/blog/expert-forecasts-for-the-2025-housing-market/. Accessed 19 May 2025.nhrealtygals.com

Providing title, escrow, closing and settlement services to clients throughout Massachusetts and New Hampshire

From Our Clients

“As a realtor, the Rocheford team went above and beyond to make sure my client was not only protected from a legal standpoint but also operated in a timely manner to execute the sale of my client’s dream home.

Thank you for the great experience for myself and my client! Looking forward to our next deal together!”

Viktor Ryan

Realtor®

“I don’t usually use attorneys that often. But if an attorney is needed, I couldn’t recommend this law office enough. I always pride myself on responding quickly to emails and calls, but I was in awe of how fast paralegal Robert Heckman would respond to us. We sold our house a couple months ago and then did a two-part land swap with neighbors and my folks, and both transactions were seamless, including coming in to sign paperwork.

In short, if you need a law office that is responsive and attentive to detail, definitely consider them!”

John P.

Leominster, MA

“Excellent, conscientious and professional.

The communication throughout our Real Estate transaction was better than expected. We thought the fee to be very reasonable considering the work accomplished on our behalf. The law office handled the entire closing without us having to be in attendance….as we requested. I have had experience with very competent lawyers and law firms as the result of my previous profession. I would place this law office right up there among the best in their real estate field of expertise and surprisingly at very reasonable and affordable rates/fees.”

Tom M.

Buzzards Bay, MA

Recent News

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Lender Playbook: How to Reach the New Generation of Homebuyers

First-time buyers now account for 58% of agency purchase lending, and Gen Z makes up a growing 25% of those loans. But winning their business requires a fresh approach: digital-first experiences, alternative credit scoring, and tailored loan products. For mortgage...

Gen Z Homebuyers: Small in Numbers, Big in Determination

Gen Z Homebuyers: Small in Numbers, Big in Determination

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Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Why Fewer First-Time Buyers Are Entering the Market in MA & NH

Once upon a time, the path to homeownership started in your late 20s. Today, the median age of a first-time buyer has climbed to 38 — the highest in U.S. history. In Massachusetts and New Hampshire, where prices remain high and incomes haven’t kept pace, first-time...