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Having Trouble Getting Buyers to Close? Your Pricing Might Be the ProblemAre you experiencing problems with selling your home? A slow sale is no fun, especially if you need a quick sale due to a move or for financial reasons. If you are having some trouble getting potential buyers to stick around, pricing might be the issue. Let’s explore a few reasons why.

Are You Getting Any Offers?

First, are you receiving any offers for your home? If you have, and they are coming in much lower than your listing price, then it could be a sign that you have set your price too high. Even in the hottest real estate markets, it is common to see buyers submitting ‘lowball’ bids as a starting point for future negotiations. However, if all your offers are well below your asking price, it might be time to re-evaluate it.

Who Set The Price For Your Home?

Did you set the starting price for your home, or did you rely on the help of a professional real estate agent or sales team? If you are trying to sell your home without expert guidance, it is possible that you priced your house above its actual value. Remember that a variety of factors, from the condition of your home to current interest rates, will help to determine your home’s value. It is best to rely on the guidance of an experienced real estate agent to set your price.

What Do Local Sales Trends Look Like?

Is your neighborhood considered a ‘hot’ or ‘cold’ real estate market? Are there a lot of local houses up for sale, or a few? What about in the past few months, have many nearby homes sold? At what price? Understanding regional sales trends is critical. If buyers are not buying, then you may be stuck lowering your price.

Reducing The Price? Be Careful

Finally, if you do need to lower your asking price, it is best to do so carefully. A substantial price reduction can send the wrong message to potential buyers. They may start to wonder if anything is wrong with your house, or if it needs some major repairs.

If you are having trouble closing the sale of your home, don’t get discouraged. It is possible that with a small tweak to the price, you can have the hottest listing in the local market. To learn more about how we can help you sell your home faster, contact our professional real estate team today.

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